Under Armour HOVR Infinite Campaign

This page displays a few of the many elements of the SS19 UA HOVR Campaign. I started working at Under Armour as the campaign was entering it’s execution stages, so I was able to be involved in the design and critique process of the campaign visuals, such as the photography choices, logo designs, and other assets. My main roles in the campaign were building and managing the 115 page Style Guide for Spring/Summer 2019 UA HOVR and designing the Global Creative digital banners and the wholesale digital banners for our wholesale distributors, including Dicks Sporting Goods, Academy, Run Specialty Stores, and more. As the builder and manager of the Style Guide, I also was responsible for giving art direction to our production team in their retail executions of the campaign. In addition, I was in charge of the execution of the 2019 UA HOVR Billboard that is up on Route 95.