

The Delmarva Alliance is an up and coming soccer club on the Delmarva Peninsula. As a new club, the owners wanted to present a bold and confident brand, one that could be respected from competitors with familiar imagery and layout. The colors and image of the rooster are similar to those in European football, specifically the colors and layout of Manchester City and imagery from the French National Team. Followers of the sport will most likely recognize the layout and style of the logo. The decision to use a design that could be familiar to some will hopefully give this new club a respectable reputation.